Win Win

Families like to snack, but snacks – especially ones for kids – are typically loaded with nutritional enemies, the most notorious being sugar. Win Win is the passion project of two fathers who want to change the trajectory of their own families’ snacking habits so they created a company committed to reshaping the way families eat and drink one healthy, tasty product at a time.

The champion of your pantry

Win Win is developing a variety of nutritionally improved beverages and snack foods so they needed to establish a brand positioning that accommodates anything the founders cook up. Our solution: Position Win Win as hthe go-to snack brand that both parents and kids reach for at the same time.

A clear market need

The first product to launch the brand is a unicorn: a flavored water for kids that has 0 calories and 0 sugar – which is why we named it Win Win. It’s also legitimately delicious (another win). We found that this combination of plusses doesn’t currently exist in a category saturated with sugar and bloated with calories. Parents love the clean label. Kids love the flavors.

Hydration + Pleasure = Win Win

Creative at work

Win Win is doubly joyous, so its expression as a brand had to be exuberant. We developed a brand identity consisting of bold, bright colors that jump off the shelf, and a custom logo that practically cheers through its expressive contours. The defining product attribute of Win Win Water – 0 sugar, 0 calories – was the inspiration for the grinning Zero Zero Hero. We brought the new identity to life in everything from packaging to pouches to tote bags to sweatshirts, making every expression of Win Win a high-five.