RXBAR
When you’re brave enough to follow your true passion and express your authentic reason for doing what you’re doing, you’ll get rewarded by people who are looking for a true, authentic brand.
Making the brand visible
RXBAR had wasted a ton of time and money on a package design that was invisible. They were anxious to get into Kroger, and knew their packaging was holding them back.
Uncovering the brand truth
Through our strategic work with the founders, we uncovered the phrase that summed up their entire reason for being: No B.S. This became their brand platform, which led to the most No B.S. package design we could devise.
Creative at work
The business experienced 700% growth year over year since the introduction of the new platform and package design.
Points of distribution grew FROM 5,000 TO 25,000.
Sold to Kellogg’s for 600MM.