Needed Supplements

A nutritional supplements market saturated by one-size-fits-all products with iffy claims could use a new one that offers focus, clarity, and credibility.

A name to live by

The founders had the science, but they lacked every element of branding, starting with a name. Looking back over our copious discovery notes, starting with their first words and repeated over and over, we found it: “We will make only those supplements that are needed by the body.” Got it. The name itself was their differentiation.

Show-off packaging

The founders came to us with one non-negotiable request: the package had to look good enough to leave out on your kitchen counter. Because these supplements were meant to be consumed daily, we created a package that was meant for home display.

Creative at Work

We developed the brand platform, which inspired the name, which inspired the package design, the identity, and the messaging elements for Instagram.